Business Principles and Marketing classes in the American Freedom Museum

Our Business Principles class visited the museum on Tuesday this week to learn about presidential leadership styles.

Students were tasked with deciding if a president was an autocratic, democratic, or laisse fair leader based on their decision making style, public communication abilities, political skill, vision, and emotional IQ. Students were then asked to rank order these presidents according to which leadership qualities they would most like to hire in their own companies.

Then, our Marketing class  visited the museum so that students could learn about various artifacts throughout history then were tasked with developing and presenting a marketing plan for their chosen artifact. Students had to be careful to utilize promotional medium that were available during their chosen time period. For example one group presented a marketing strategy for the Bell Helicopter UH-1D utilizing radio, newspaper, and TV to promote their product during the Vietnam War.